Plain and simple: the key difference between successful actors and ones still waiting around for something to develop in their careers is follow up.
Every audition is an opportunity to build a relationship. I tell clients all the time: it’s never about booking the job; it's about creating the relationship. You wouldn’t go on one date with someone and expect to marry them, right? That's not how it works. The same rule applies with your industry contacts.
It may take some time for these relationships to expand over time, but the ball is truly in your court to take the first steps to nurturing a connection with the people you want to work with again and again.
Here are three quick tips to start mastering the art of the follow-up today.
1. Send a thank you.
Every time you go into an audition, it is an opportunity to do what you love and for that you should be grateful. Everyday, we should start from a place of gratitude, and cultivate a practice of sharing that feeling with everyone you meet. So why not also share it with the people in the audition room with you - the Director, the Artistic Director, the Casting Director.
Send them a handwritten thank-you card as a follow up. Keep it simple and heartfelt, without any expectation of future work, or people may wonder what your true motives are.
2. Send a postcard.
I know, I know, everyone goes on and on and on about sending postcards. And the first question I always get from actors is, “What do I say if I don't have anything going on?” I always say, if you don't have anything going on, you're not working hard enough. Look, you can't build on success you don't acknowledge, so don’t forget to acknowledge the little successes, no matter how small. A recent callback. A class where you’re working on a new song. These kind of things count as updates for your postcard, so don’t be shy to share them.
3. Go see their work.
Every single person you're going to audition for is working on other projects simultaneously. They're directing and casting other productions, so go see their shows and let them know that you were there and how you responded to the work. This is how you build relationships: by showing people that you are invested in them and the work that they do.
And in return, they'll be invested in you too.
If you’re looking for more guidance to navigate your industry relationships, I’m here to help. Click here to schedule a complimentary 20-minute Introduction Session to find out if working with a life coach is the right fit for you. No obligation, no pressure, and you will leave the call with valuable tools whether or not we continue to work together.