These days, content is king, so it’s essential to have an online presence. There are lots of options to satisfy your content fix: recording podcasts, writing blogs, sharing Instagram pics, or just sharing articles on Facebook. Personally, I love making videos on YouTube.
Ten years ago, there was only a small group that were creating original content on YouTube, and most of them have now gone on to star on TV, Broadway, and even in major Motion Pictures. Regardless of the fame factor, YouTube is a powerful way to put yourself online and get your content out there.
I’ve found a lot of creative satisfaction in building up my YouTube channel over the last few years, and today, I’m sharing 5 factors I think are essential to success on YouTube.
As with all “marketing” consistency is key. Pick a time to premiere your videos, and commit to it. I premiere my videos every Tuesday at noon. It doesn’t have to be weekly, it can be bi-weekly, or even monthly, but commit to whatever you choose.
2. Find your Formula
Each episode should follow the same rhythm or formula. A beginning, a middle and an end. It’s familiarity that keeps people coming back, and if each episode has a similar feel and look, the more likely your viewers will grow to trust you and come back to see your videos.
3. Quality Matters
It’s so easy to make high quality videos now with iPhone 7 being a 4K camera and other devices. Confessional! - some of my most popular videos have been shot on my phone and then edited with the iMovie app. Put some care into making sure the edit and quality are sharp and competitive with other videos.
TubeBuddy is an amazing app that has helped make creating and posting videos so much easier. They provide a thumbnail creating tool and tag suggestions, both of which are essential for more clicks.
5. Share Your Work
Don’t forget to create the kind of work you want to be known for. If you want to be seen as a singer, then you should have some videos of you singing. It doesn’t have to be all the content you share, but don’t forget to remind your audience of your passions every once in awhile.